Digital Marketing Mastery
embedTalk Academy
Course Overview
About This Course
Digital Marketing Mastery is a quiz-based learning course designed to help you understand the core concepts of online marketing through active recall, self-assessment, and concise study notes. Instead of lengthy video lectures, you’ll strengthen your knowledge by answering practice questions and reinforcing key digital marketing concepts throughout the course.
What You Will Learn?
By the end of this course, you’ll be able to:
- Understand the fundamentals of digital marketing and its importance in today’s business environment
- Identify different digital marketing channels such as SEO, Social Media, Email Marketing, and Content Marketing
- Learn how businesses attract, engage, and convert customers online
- Understand basic marketing metrics, analytics, and performance measurement
- Prepare for digital marketing interviews, certifications, and entry-level roles
Course Highlights
- 250+ Practice Quiz Questions
- 10 Structured Learning Modules
- Beginner-Friendly Content
- Self-Paced Learning
- Course Completion Certificate
Who Should Enroll?
This course is ideal for:
- Students pursuing BBA, BCA, B.Com, MBA, or related programs
- Beginners interested in learning digital marketing fundamentals
- Aspiring marketers, entrepreneurs, and business owners
- Job seekers preparing for digital marketing interviews and certifications
- Learners who prefer quiz-based, self-paced learning over video lectures
Prerequisites
No prior marketing experience is required. Basic internet and social media knowledge is helpful but not mandatory.
Course Structure
The course progresses from digital marketing fundamentals to key marketing channels and performance measurement techniques. Each module includes chapter-wise quizzes designed to reinforce learning and improve retention.
Course Content
- Module 1: Marketing Mix (4Ps, 7Ps)
- Module 2: Consumer Behavior
- Module 3: Market Research
- Module 4: SEO Basics
- Module 5: Social Media Marketing
- Module 6: E-Mail and Content Marketing
- Module 7: Paid Ads (Google & Meta)
- Module 8: Analytics & Metrics
- Module 9: Branding and Positioning
- Module 10: Growth Hacking